You don't need a degree in marketing to be a freelance digital marketer, but it helps to have a foundational understanding of some key areas.

• Introduction
• Lesson 1: Why is Digital Marketing More Important than Ever?
• Lesson 2: Paid Advertising
• Lesson 3: The Funnel
• Lesson 4: Types of Ad Formats
• Lesson 5: Landing Pages
• Lesson 6: Putting it All Together
• Summary

As a teacher, you already use data to make decisions. Being able to prove the results you get for clients goes a long way. You don't need to be a tech expert to learn the basics. 

• Introduction
• Lesson 1: Results Without Proof is Useless
• Lesson 2: Google Analytics - Part 1
• Lesson 3: Google Analytics - Part 2
• Lesson 4: Google Tag Manager - Part 1
• Lesson 5: Google Tag Manager - Part 2
• Lesson 6: Adding Google Analytics to a Website
• Summary

People get paid to run Facebook and Instagram ads for businesses. Why can't that be you? Learn the ins and outs of one of the most powerful advertising platforms in the world.

• Introduction
• Lesson 1: Meta Business Account and Access
• Lesson 2: How to Add a Meta Pixel to a Website
• Lesson 3: How to Set Up a Custom Conversion
• Lesson 4: Facebook Ads Manager Overview
• Lesson 5: Setting Up a Leads Campaign - Part 1
• Lesson 6: Setting Up a Leads Campaign - Part 2
• Lesson 7: Setting Up a Leads Campaign - Part 3
• Lesson 8: Dynamic Ad Sets
• Lesson 9: Audiences
• Lesson 10: Setting Up a Retargeting Campaign
• Lesson 11: Setting Up an Instant Form Campaign
• Lesson 12: Setting Up an Ecom Campaign
• Lesson 13: Optimizing an Ads Account - Part 1
• Lesson 14: Optimizing an Ads Account - Part 2
• Summary

After this step, you'll know how to run Google Search ads, Google Display ads, and YouTube ads for clients. With a working knowledge of Google and Meta, you'll be fully equipped to meet the needs of your first client!

• Introduction
• Lesson 1: Google Ads Account Overview & Tracking Setup
• Lesson 2: Setting Up Conversions and Linking Google Analytics
• Lesson 3: Setting Up a Google Search Campaign - Part 1
• Lesson 4: Setting Up a Google Search Campaign - Part 2
• Lesson 5: Setting Up a Google Search Campaign - Part 3
• Lesson 6: Managing and Optimizing Search Campaigns
• Lesson 7: Setting Up a YouTube Campaign
• Lesson 8: Setting Up a YouTube Retargeting Campaign
• Lesson 9: Managing and Optimizing YouTube Campaigns
• Lesson 10: Setting Up a Google Display Campaign
• Lesson 11: Setting Up a Google Display Retargeting Campaign
• Lesson 12: Setting Up a Performance Max Campaign
• Summary

You know how to run ads on Meta and Google, but you still need to find your first client. Let's dive into the different ways you can find a client to run ads for and start getting paid!

• Introduction
• Lesson 1: Positioning Yourself as the Expert
• Lesson 2: Making a Website (and getting a unique email domain)
• Lesson 3: Do You Need an LLC?
• Lesson 4: Finding Your First Client
• Lesson 5: Meeting with a Potential Client
• Lesson 6: Submitting a Proposal
• Lesson 7: Contracts
• Lesson 8: Now What!?
• Lesson 9: Communication with the Client
• Lesson 10: Making Your Own Creative Assets
• Summary